STUDY OUR

HISTORY

While we’re technically the new kid on the production block, we were founded on two decade’s worth of storytelling experience. Our team has produced content for magazines, brands, books, film, events, digital publications and podcast. We know audiences because, we are audiences; relentless consumers of the media we create.

Forging an unrivalled network of creatives across the globe has meant we’re able to unleash the most creative way to tell your story.

COVER STORIES

With over 50 covers under our belt, we’ve created written profiles, photoshoots and accompanying video for publications to maximise the reach and lifespan of the content produced. From ideation to execution and roll-out, these are a few examples of cross-platform cover stories we’ve produced for titles over 20 countries.

  • Successfully reversing the decline in physical print sales, with circulation up an average of 40% YoY.

    Growing the market share in the male magazine space, outselling our nearest commercial competitor 14:1.

    A digital audience increase of 33% YoY, bringing our total brand reach to over 2 million Australian and New Zealander men.

    Coordination and production of global firsts in magazine publishing, with a simultaneous cover release across 26 countries.

WRITTEN WORD

With a selection of celebrity interviews, health and lifestyle articles, digital pieces and books under our belt, it’s safe to say that we’re a big believers in the power of the written word.

You can find our words across the globe, everywhere from the pages of Vogue to our own authored books. Our passion lies in service journalism; that is, creating pieces of content that share a story directly benefitting the reader.

Whilst we prefer to hold onto our names, rather than drop them, there’s a good chance you might have read one of our interviews along the way…

IMAGES

If a picture tells a thousand words, then we have been involved in the production of over 1 BILLION words. Luckily, it’s a lot easier to communicate your message with one picture, much like the fitness, fashion and celebrity photoshoots we’ve pulled together.

Here are a few thousand words slash some examples of the shoots we’ve produced.

AUDIO

After launching the very first Men’s Health podcast in 2019, featuring guests including Chris Hemsworth and Mark Wahlberg, we went on to create two podcasts for the Nova Network; Live Life In Sneakers and Breaking Ground, a vodcast sponsored by Fitbit.

  • With an average weekly download of 16k, the Men’s Health podcast launched into a previous untapped market.

    Proving that men were hungry for quality interviews with their heroes, the Live Life In Sneakers podcast debuted to 60k downloads in the first week on the Nova Network.

SCREEN

Our first foray into content production, video remains at the heart of what we do. Producing engaging social media video for nearly 10 years, we continue to produce for brands and individuals, including former One Direction members, world-beating athletes and Marvel Gods.

Following graduation from AFTRS (the Australian Film, Television and Radio School), our team are currently turning existing IP and original content into screenplays for optioning both locally and abroad.

WHO WE’VE WORKED WITH

The road to Spooky Tuesdays has been a long and creative one, and whilst we’re still young, we’ve worked with some incredible brands along the way. Below are a selection of our production partners from the past decade.

Creative Director, Geneva

“razor-sharp, driven, determined and a general delight. proper dynamism and visual depth.”

Event Specialist, Sydney

“It's very rare to come across someone in media who genuinely has it all.”